Standing watch over the Perthshire forests and mighty hills beyond, Blair Castle and the wider group of Atholl Estates has been a centre of much of Scottish life for hundreds of years. It is the ancient seat of the Dukes of Atholl and the Chiefs of Clan Murray, stretching all the way back to the 13th Century.
Atholl Estates have borne witness to Jacobite uprisings, a history-making socialist Duchess, and everything in-between. Today it manages a wide range of operations with five main groups; tourism, agriculture, forestry, renewable energy and property. It is an estate with deep respect for the past, but a firm and determined eye on the future.
Baxter + Company has been privileged to work with the current custodians of Atholl Estates and Blair Castle over a number of years to capture the full breadth of the estate. Our collection of hundreds of images were instrumental in informing the tone and direction of a wider re-brand, led by Form Digital.