Baxter + Company

Baxter + Company is the creative practice of Alexander Baxter and collaborators. Together, we partner with leaders in the travel, creative, and leisure sectors to offer a full suite of creative services. 


“Hello there – I’m Alex, and it’s my pleasure to meet you. I am a photographer and creative director based in the UK, working with clients near and far to bring exciting concepts to life. Working with some trusted friends, I use Baxter + Company as a platform to deliver a full creative service for leaders in hospitality, travel, and leisure. 

I grew up in the hospitality and travel industry – from working the floor of Michelin starred restaurants to shaping the identity and visual content for global leaders. I do hope we get the opportunity to work together one day.”


Creative Direction
Art Direction
Brand Strategy
Visual Identity
Editorial Design
Motion Graphics
Website Design
Print Production
Editorial and Copywriting
Photography Production
Film Production
Exhibition Design
Creative Consulting

Clients - past and present

WildLand Ltd
Atholl Estates
Harts Group
Marine & Lawn Hotels and Resorts
Graduate Hotels
Journeys With Purpose
Eilean Shona
Inigo House
Orasay/Brunswick House
The Malt Whisky Trail
The Caledonian Sleeper/SERCO
Inver Restaurant
Killiecrankie House
Petra Palumbo

Our work has appeared in

Channel 4 Homepage
Grand Designs
Condé Nast Traveller
The Times Magazine
The Wall Street Journal
Country Living
The Michelin Guide

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Baxter + Company